For many years, when you thought of a perfect Southeast Asian beach holiday, the names that immediately came to mind were Bali and Phuket. They are beautiful, no doubt. But do you know a secret: a new champion is rising, a destination that is capturing the hearts of modern travelers, and its name is Da Nang. You may have heard the exciting buzz: “Da Nang attracts more tourists than Bali and Phuket!” but Is it true? Let’s find out the exact answer for this question with Vietnamstory.
Does Da Nang attract more tourists than Bali and Phuket?
You may have heard the exciting buzz: “Da Nang attracts more tourists than Bali and Phuket!” While this is a powerful statement, the truth is a little more nuanced and, in our opinion, far more exciting.
So, let’s be honest and clear. Does Da Nang get more international visitors than Bali and Phuket right now? Not yet. Bali and Phuket are larger, more mature markets with a longer history of international tourism. However, Da Nang is without a doubt the fastest-growing coastal destination in all of Southeast Asia. It is a city that offers superior value for your money, a much greater cultural diversity, and better, more modern infrastructure. Its explosive growth and its unique blend of a vibrant city and a beautiful coastline are rapidly positioning it as the top choice for new-age travelers, especially those from India who are seeking an experience that goes far beyond a typical beach holiday.
Let’s show you why Da Nang is not just catching up, but is on track to become the new favorite for Indian travelers.
Understanding growth vs volume of Da Nang, Bali and Phuket
To understand why Da Nang is creating so much excitement, we need to look at two different kinds of numbers: the total number of visitors (volume) and how fast that number is growing (growth rate).
The comparison between Da Nang, Bali, and Phuket truly comes alive when we distinguish between the sheer volume of tourists and the incredible speed at which Da Nang is attracting new international visitors. Here is a snapshot of what we expect to see.
| Destination | Total annual tourist arrivals (target 2025) | International tourist arrivals (target 2025) | The exciting growth trend |
| Bali (Indonesia) | N/A (Focus is on international) | ~6.5 – 7.5 million (Strong recovery) | High volume, but a steady, mature market recovery. |
| Phuket (Thailand) | N/A (Part of a national total) | ~4 – 5 million (High volume) | High volume, also with a steady, mature market recovery. |
| Da Nang (Vietnam) | 11.9 million (City Target) | 4.8 million (City Target) | Rapid, Explosive Growth! International arrivals grew by over 30% in 2024, a rate that significantly outpaces the more established markets. |
Why growth matters more than volume?
- Da Nang’s dynamic market: While a large portion of Da Nang’s total visitors are domestic (up to 70%), its exceptional international growth is what tells the real story. This incredible rate of growth shows its rising global appeal and proves that it is the “hot” new destination that everyone is talking about.
- The overtourism contrast: This is a very important point. While Bali and Phuket are wonderful, they are also grappling with the challenges of overtourism, such as traffic congestion, environmental pressures, and sometimes a less authentic experience. Da Nang, on the other hand, offers a fresher, cleaner, more sustainable, and less saturated holiday. It feels new, exciting, and full of potential.
READ MORE: Best places to visit in Da Nang
Da Nang’s competitive advantage: Value, Diversity and Safety
Da Nang offers a unique and powerful blend of features that traditional, island-only destinations like Bali and Phuket struggle to match. This is what gives my city its winning edge, especially for Indian travelers.
The city’s unique combination of affordability, cultural richness, and modern convenience creates a travel experience that is both exciting and incredibly comfortable. Here is why Da Nang stands out.
Incredible value for money and visitor satisfaction
This is a huge advantage. Da Nang is consistently and significantly more affordable than both Bali and Phuket. Whether we are talking about your hotel accommodation, a delicious meal, or your transportation, your money simply goes further here. This appeals directly to the smart and value-seeking Indian traveler.
Vietnam is highly ranked as one of the safest countries in the world for tourists. Da Nang, in particular, consistently scores very high in visitor satisfaction surveys for its remarkable cleanliness, the genuine friendliness of its people, and a noticeable lack of the aggressive touting you might find in other tourist hotspots.
Unique cultural and geographic diversity (The Heritage hub)
This is where Da Nang truly leaves its competitors behind. Unlike the more decentralized nature of Bali or Phuket, Da Nang sits right at the epicenter of Central Vietnam’s incredible “heritage triangle,” offering a multi-dimensional travel experience that is so much more than just a beach.
Da Nang offers a modern, clean, and rapidly developing urban city with gleaming skyscrapers, iconic bridges, and world-class conference facilities – that is perfectly integrated with a long, beautiful, and pristine coastline. This unique “city-beach combined vacation” is a key differentiator. You can enjoy a vibrant city life in the morning and be relaxing on a quiet beach in the afternoon.
Unmatched UNESCO proximity is an advantage that Bali and Phuket simply cannot match. From Da Nang, you have incredibly rapid and easy access to three UNESCO World Heritage Sites:
- Hoi An Ancient Town (just 45 minutes away): A magical, lantern-lit town that will steal your heart.
- My Son Sanctuary (1 hour away): The ancient ruins of the Champa Kingdom, with a deep and fascinating Hindu-Buddhist heritage that I know deeply appeals to my Indian visitors.
- The Imperial City of Hue (2 hours away): The historic and cultural capital of old Vietnam.
Superior infrastructure and unbeatable accessibility
Airport integration is a huge convenience advantage. Da Nang International Airport (DAD) is located right inside the city, not hours away. This means your transfer time from the airport to most major beach resorts is just 10-20 minutes, a massive improvement over the long and often traffic-jammed commutes in Bali or Phuket.
Our government’s strong support for tourism has led to the development of numerous direct international flights, including an increasing number of direct flights from major Indian cities like Delhi, Mumbai, and Ahmedabad. This makes the journey here simpler, faster, and more affordable for you.
The Future: Strategic trends that favor Da Nang
Da Nang’s incredible rise is not an accident; it is supported by global travel shifts and smart, strategic planning. The city is perfectly positioned to capture the attention of the modern traveler. Let’s look at the trends that are securing Da Nang’s future as a top destination.
- The MICE and luxury wedding destination: Da Nang has strategically used its fantastic capacity for large, high-end resorts and its excellent infrastructure to become a leading destination for the lucrative Indian luxury wedding market and for MICE (Meetings, Incentives, Conventions, and Exhibitions). We have the space, the service, and the beauty to host these grand events perfectly.
- Strong Government strategy: Our government is heavily investing in tourism. This includes visa facilitation that makes it easier for you to visit, and global marketing campaigns that promote Da Nang as a sustainable, modern, and culturally rich destination.
- The demand for something new: Today’s travelers are looking for authentic, exciting, and less saturated experiences. They are tired of the same old destinations. Da Nang is seen as the fresh, compelling, and exciting alternative to the legacy hotspots, offering a new story to tell.
Conclusion
Every traveler is looking for a new story to tell, a fresh perspective that goes beyond the familiar postcards. While the stories of Bali and Phuket have been told countless times, the story of Da Nang is just beginning to unfold on the global stage, and it is an incredibly exciting one. It is a story of a city that has risen with grace and ambition, a story of a culture that deeply honors its past while embracing the future, and a story of a coastline that offers both thrilling adventure and profound peace. For the Indian traveler, it’s a new and captivating chapter in Southeast Asian exploration.
Your travel story deserves to be unique and exciting. Allow Vietnam Story to be your guide to this incredible new destination. We specialize in crafting seamless Tour Packages from India that reveal the very best of Da Nang’s dynamic character. Reach out to us, and let’s start writing your unforgettable Vietnam story together.